"Billy & Ella is a New Zealand run, owned and operated online store specialising in Merino for your bambino.

From a merino wrap to dresses every part of Billy & Ella’s design is thoughtful and focused on three key principals: quality, practicality and function – all packaged in beautiful design. It’s about a few essential, high quality and multifunctional, pieces that resonate with today’s cash strapped consumers.

At Billy & Ella we also believe in giving back to the community with 20 Per cent of our profits donated to New Zealand children's charities."